Own Label vs Brand – A Different Perspective

Store brand, own label, private label, generic –¬†historically, the concepts have not carried a positive connotation among the consumer base compared to brand names, with the possible exceptions of luxury supermarket brand ranges, which are effectively a brand name in their own right.¬† Up until the current recession, own label products have not accounted for a very large percentage of sales, and were regarded as … Continue reading Own Label vs Brand – A Different Perspective