All Measures Are Approximate (All Butter Is Real)

If you are reading this blog in a tense diet-rules-ridden worry about healthy eating and weight loss (I am all for the former for all – and for the latter, for the people who need it only), I have one word for you: relax.  There is nothing more likely to cause you stomach ulcers than stress – and getting those stressing over food issues is … Continue reading All Measures Are Approximate (All Butter Is Real)

Own Label vs Brand – A Different Perspective

Store brand, own label, private label, generic – historically, the concepts have not carried a positive connotation among the consumer base compared to brand names, with the possible exceptions of luxury supermarket brand ranges, which are effectively a brand name in their own right.  Up until the current recession, own label products have not accounted for a very large percentage of sales, and were regarded as … Continue reading Own Label vs Brand – A Different Perspective

Of Office Breakfasts and Fruit (Whole and Prepared)

It is a bright and gorgeously sunny September morning and the maples outside my window are just beginning to try out the autumn oranges and reds, here and there on the branch ends. The sky is blue, the air is chill, and I am having breakfast.  Proverbially, the most important meal of the day. Well, I am not actually convinced that it is the most important one … Continue reading Of Office Breakfasts and Fruit (Whole and Prepared)